Novacolors Approach To Environmentally Friendly Venetian Plaster

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In an age where environmental consciousness is paramount, many individuals are looking for eco-friendly alternatives to enhance their homes and businesses. Venetian plaster has long been admired for its timeless beauty and elegant aesthetics, but within efforts of modernising this traditional finish we’ve seen the introduction of some pretty harmful chemicals and components. However, there is a solution: So let’s explore our ethical approach to our range of low VOC (Volatile Organic Compounds) products and why you should be prioritising your homes indoor air quality.

What is Venetian Plaster?
If you’re new to this kind of thing let’s begin here! Venetian plaster is a luxurious wall finishing technique that dates back to ancient Rome. Traditionally, it’s created by mixing slaked lime, marble dust, and pigments. The result is a stunning and highly customisable finish that can transform any room.

So what are the downsides to creating this product in the modern day?
The process of creating venetian plaster often involves the extraction of limestone and substantial energy consumption in the form of heating and slaking lime. Additionally, the application of synthetic pigments can further harm the environment. In essence, traditional venetian plaster contributes to the carbon footprint of a project.

Why is Novacolor any different?
As we’ve explained, volatile organic compounds are chemical compounds formed by molecules of different kinds but all evaporate easily into the air at room temperature. VOCs greatly affect global and climate changes, as well as human health. Our products have a low VOC content: they reduce indoor pollution and also help us help our planet.

The REDcert²-certified Biomass Balance approach, an important certificate in the industry sector dedicated to those who have chosen to invest significantly in sustainable raw materials, makes it possible to reduce carbon dioxide emissions into the atmosphere during the entire production cycle thanks to the massive replacement of fossil resources with renewable resources from biomass, as well as the recovery and reuse of waste destined for waste and disposal.

Formaldehyde is one of the most insidious health hazards, and can make indoor air up to 10 times more polluted than outdoor air. Our formaldehyde-eating and formaldehyde-free coating products are specific in that they succeed in “capturing” formaldehyde molecules and “imprison” them, thus preventing people occupying the rooms from inhaling them. So you can rest easy knowing your indoor air quality is clean and breathable.

So what does this all mean?
Venetian plaster has been a symbol of elegance and sophistication for centuries, but with our eco-friendly range, you can now enjoy its beauty without compromising on your commitment to the environment. Make the responsible choice for your next project, and choose our eco-friendly Venetian plasters to elevate your space sustainably. Transform your home or business with elegance and ecological consciousness in mind – a true win-win situation for you and the planet.

When it comes to sustainability there’s so much more we could talk about, but if you’d like to learn more about our efforts to a cleaner and better future you can visit this website for information.

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